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Stepping into its fourth season as the NFL's official automotive sponsor, Toyota is introducing a new promotional campaign that highlights the next era of football talent.

Toyota continues to build upon its global reputation for quality engineering by taking bold steps toward environmental protection. On an upcoming broadcast of "Earth with John Holden" on Bloomberg Television, Toyota Motor North America will lay out its vision for green manufacturing and zero-emission transportation.

Big developments are underway at Toyota’s San Antonio plant, bringing substantial benefit to local families. Toyota Motor North America released exciting details in July 2026 regarding a $3.6 billion investment aimed at expanding their San Antonio operations and offering new positions to those helping construct modern Toyota models.

Toyota sees solar power as an essential element of our collective future. As a cleaner alternative to the traditional fossil fuels of the past century, solar energy is necessary for protecting our natural world. To celebrate this unique and sustainable power system, Toyota has revealed the Vivid Solar Sculptural Display, now open to everyone at its Research & Development branch in Michigan.

As the weather shifts and summer temperatures touch record numbers, routine car maintenance evolves from a simple item on a list into a crucial safety need. Strong summer heat quickens part wear, lowers crucial fluid levels, and stresses your engine and mechanical components. Skipping this seasonal preparation vastly increases the chance of sudden roadside issues, expensive repairs, and dangerous tire blowouts. Guarding your vehicle against harsh summer weather demands a smart, preventative upkeep plan.

As the frost melts, spring presents the perfect window to prioritize your vehicle’s health. The punishing winter months often leave behind subtle wear and tear that can jeopardize your car's long-term reliability if ignored. A comprehensive seasonal checkup is the most effective way to ensure your vehicle is primed and ready for the road trips ahead.

As more manufacturers enter the EV space, customers are seeing more innovation in both the cars they drive and the equipment used to charge them. Toyota and Lexus have partnered with Treehouse, a software-driven platform for home charging setups, to ensure a convenient experience for hybrid and electric vehicle owners.

At Toyota, giving back isn't just a policy—it's part of our culture. Our $75,000 donation to Music Will is a reflection of our desire to support the arts and the young people who keep our communities vibrant.

A new short film titled "Tea Time" has been released, featuring the Corolla Cross Hybrid and King Bach. This latest creative endeavor from Toyota celebrates the continued partnership with the internet sensation. The film provides a humorous and engaging way to explore the features of the new hybrid model.

The 2025 espnW: Women + Sports Summit in Ojai, CA, was an inspiring event for women athletes and for Toyota. Celebrating the 10th anniversary of the Toyota Everyday Heroes program, the company honored girls and women who are making meaningful contributions to the world of sports. Each recipient received a $15,000 award in recognition of their accomplishments.