At Toyota, giving back isn't just a policy—it's part of our culture. Our $75,000 donation to Music Will is a reflection of our desire to support the arts and the young people who keep our communities vibrant.
What Is Music Will?
Music Will is a nonprofit that provides music programs to nearly one million kids nationwide, filling a critical gap in many educational systems. From giving students time in professional recording booths to arranging performances in front of large crowds, they provide the experiences that spark lifelong growth. These programs are essential for helping children realize their own potential and talent.
Why Is Toyota Doing This?
The company recognizes that the skills required for musical mastery—like creativity and discipline—are the same ones needed to disrupt future markets and innovate in the automotive space. By supporting children in underserved communities, Toyota is helping to cultivate a diverse talent pool. This ensures that the innovations of tomorrow are as diverse and representative as the customers we serve today.
Music Provides an Outlet
Music is an essential release for the human spirit, offering a healthy way to process emotions like frustration and joy. Music Will focuses on keeping these programs relatable to modern youth, which makes them incredibly effective. Toyota’s partnership here aims to reduce negative social outcomes like crime and depression, strengthening the fabric of the communities where we live and work.
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