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The TRD Sport is the latest addition to the Sequoia for the 2018 model year. Complete with fresh exterior elements, performance features and interior conveniences, the brawny SUV is an attractive model designed for drivers who want to stand out from the crowd.

Dallas is bringing back their famed Mardi Gras Texas Style! event this year on Saturday, Feb. 18, 2017. Held for 16 years now, the all-day affair celebrating Fat Tuesday will once again be hosted at the State Fairgrounds, and open for all ages.

During the 2017 Consumer Electronics Show in Las Vegas, Toyota brought out their new Concept-i vehicle, which is designed to deliver “kinetic warmth” when interacting with drivers. To carry out this concept, the model features AI technology that allows it to engage with people and measure emotions in order to develop a beneficial relationship with the driver.

The 2017 Detroit Auto Show welcomed the premier of the brand-new 2018 Toyota Camry. Redesigned, the model features a longer wheelbase, a lowered hood and an upgraded grille that gives it a dramatic appearance. Be sure to check it out when it arrives at Toyota of Dallas later this year.

Toyota of Dallas has officially picked a grand-prize winner for our $25K Cash Giveaway held over the month of December. We had several entries but when all was said and done there could only be winner, and that person was Martha Villanueva!

Get to know the 2017 Prius Prime before it arrives at Toyota of Dallas by becoming familiar with its three drive modes. Designed to meet the needs of “green” drivers, the hybrid can go from EV to HV to EV Auto mode in an effort to accommodate drivers and provide first-class fuel economy. Watch the video inside to acquire more information about each of these impressive driving modes.

The Insurance Institute for Highway Safety has graciously presented seven Toyota models with Top Safety Pick awards for 2017. Out all the automakers to receive the coveted Top Safety Pick accolades, Toyota earned the most. This marks the third consecutive year the brand has come out on top of the pack.

Are you thinking about buying a new Toyota? Well, now’s the time to come down and test drive one at Toyota of Dallas. From now until Dec. 31, 2016, if you test drive a car at our dealership, you’ll receive an entry in our $25K Cash Giveaway!

Ever wonder what goes into creating a successful rally team? Toyota’s well-oiled crew has the answers. Watch the video inside to discover how the team, made up of Ryan Millen, Christina Fate, Jake Bull and Brian Hoepnner, keeps it altogether on and off the course. You’ll get a chance to see how the team keeps the Rally RAV4 in great condition and ready to tackle some of the meanest courses in the country.

The 2017 Toyota RAV4 is about to hit the market with several new additions for the incoming model year. Two new trims have been added to the lineup to suit drivers with different needs, and a bundle of safety technologies have become standard on all models. Take a moment to familiarize yourself with each of the newest features and trims before the 2017 RAV4 officially arrives at Toyota of Dallas.