Toyota's GR Cup Set to Debut in 2023  
 

Toyota's GR Cup Racing Series Coming in 2023

If you're into Toyota Racing Development, GT races, and car culture, you will appreciate the following news.

Earlier this year, Toyota Gazoo Racing North America launched a new racing series. Branded the GR Cup, this unique series will hit popular United States tracks in 2023. Each race will feature identically fitted Toyota GR86s. The organizers struck a deal with SRO America, a top sanctioning body of GT races, to oversee the series. Fans can expect 14 events on seven racetracks during the inaugural schedule. Each event will offer competitors affordable entry fees, and they will show off GR86's exceptional track-focused aspects.

Through several marquee partnerships, Toyota Gazoo Racing North America has secured a $1 million purse for the first series. Continental, Mobil 1, JBL, Gearwrench, Crescent Tools, Racing Spirit, Stratasys, and OMP are among the GR Cup's founding partners.

Every stop on the schedule will offer heart-pounding races, sponsored displays, hospitality areas, and first-class atmospheres. Attendees should go expecting comradery with other people who appreciate Toyota's GR and TRD brands.

Each car in the GR Cup's single-make races will originate at TRD's stunning new shop in Mooresville, North Carolina. Stock Toyota GR86s will enter the shop, and race-ready setups will exit. The professional crew will install Bosch engine management, Alcon brakes, JRI adjustable shocks, OMP safety equipment, a 22-gallon fuel cell, a roll cage, and other important modifications. Vehicle pricing and track locations will be announced later this summer.

With this new racing series, Toyota will strengthen its GR lineup's fanbase, but it also intends to collect data. Expect the automaker's engineers to use that data while designing future models. Don't be surprised if some of those models also inspire Toyota Gazoo Racing North America to launch other racing events.

We would love to know what you think about the new GR Cup. If you have thoughts or questions about this dynamic racing series, please contact us. Of course, you are always welcome at our dealership.



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