Toyota stands as the world's largest automobile manufacturer, boasting a rich history that spans several decades. Let's delve into that history and explore how Toyota became a dominant force in the automotive industry.
Early History
The Toyota Motor Corporation originated as a division of Toyoda Automatic Loom Works in Japan. It was established as an independent entity in 1937 under Kiichiro Toyoda's leadership. Initially, the company produced vehicles for the Japanese military during World War II but faced the threat of closure after the war ended.
Toyota Motor Sales Co.
In 1950, Toyota established Toyota Motor Sales Co. in Japan. Seven years later, Toyota Motor Sales U.S.A. was founded in Hollywood, California. U.S. sales began in 1958 with 287 Toyopet Crown sedans and one Land Cruiser. While many buyers found the Toyopet models underpowered and overpriced, leading to its discontinuation in 1961, the Land Cruiser earned a reputation for durability and remained the only Toyota vehicle available in the U.S. at the time.
Rise in Popularity
The Toyota Corona, launched in 1965, was designed specifically for American drivers, boosting the company's sales threefold by 1966. In 1968, Toyota introduced the Corolla, which has since become the world's best-selling passenger car.
In 1975, Toyota overtook Volkswagen to become the top import brand in the United States. Throughout the 1980s and 90s, the company solidified its position as a leading automotive manufacturer. Toyota established Lexus as a separate sales channel in 1987, debuting luxury vehicles under the brand in 1989.
In 1998, Toyota expanded its lineup with the Tundra, its first full-sized pickup truck, and the Prius, the first mass-produced gasoline/electric hybrid vehicle.
In 2003, Toyota launched the Scion brand, targeting younger buyers through innovative marketing. The company continued its growth into the 2000s and 2010s, producing popular models such as the Tacoma and the Highlander.
Today, Toyota is the world's largest vehicle manufacturer, selling millions of vehicles annually. If you're interested in a Toyota vehicle, we offer an excellent selection at our Toyota dealership. Contact us today to learn more about the Toyota models available at our dealership.
